Dr. James M. Hulbert is the former Vice Dean and Chair of the Marketing Department at Columbia University. Dr. Hulbert's teaching and research focus on strategy, planning and marketing organization. He has written over one hundred academic papers. Dr. Hulbert's books include Total Integrated Marketing: Breaking the Bounds of the Function, Strategic Management: Creating Value in Turbulent Times (John Wiley and Sons, 2005) and Managing Marketing, (Wessex Publishing, forthcoming 2006).