Christine Comaford, CEO of SmartTribes Institute, is a Leadership & Culture Coach specializing in corporate strategy, behavioral alignment, and change navigation. Her coaching, consulting and strategies have created hundreds of millions of dollars in new client company value and revenue. She is sought after for providing proven strategies to shift executive behavior to create more positive outcomes, enroll and align teams in times of change, and massively increase sales, product offerings, and company values. Ms. Comaford is the author of two New York Times bestselling business books, Rules for Renegades and SmartTribes: How Teams Become Brilliant Together.